vvvexation: (Default)
vvvexation ([personal profile] vvvexation) wrote2007-09-07 04:11 pm

Keeping pace

Sometimes, it seems, the times change so fast that language has a tough time keeping up.

For example, I see that marketers are starting to use the phrase "This is not your grandfather's X" for values of X that did not exist in any form whatsoever as little as fifteen years ago.

I imagine it's only a matter of time before "your grandfather's X" refers to anything six months or more out of date.

*sigh*

[identity profile] vvvexation.livejournal.com 2007-09-07 11:42 pm (UTC)(link)
Oh, it's not really a rant. I'm not annoyed by this usage, just somewhat bemused.