A propos of very little
It's...unsettling to think that someone you used to know could be dead without your knowing it.
“With the current profile, you look at my wall, you look at my photos, you’re done — there’s nothing else to do,” says Chris Cox, Facebook’s VO of Product. He compares it to the first five minutes with a stranger, when you simply find out the basics about a person — where they work, where they went to school, who they know. Even the more extensive information that Facebook has added over the years only adds up to five more minutes of conversation, where you might learn what the person was been doing very recently.
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Cox says that instead of that brief conversation you used to get by scanning the previous version of the profile, visiting the profile will be the equivalent of going to a bar to have a long overdue five-hour soul exchange. “It’s that conversation where you play the jukebox till it runs out, the bar closes, and you walk about and say, ‘Man, that was really deep,’” he says.
The profile will be “a visual scrapbook of your life,” says Cox. At his F8 keynote Zuckerberg goes farther, calling it “the story of your life.” Visitors come by to learn about who you are in detail — it will almost be like being left alone in someone’s apartment and being able to check out their bookshelves, CD’s, refrigerator and even their pedometer — but people will actually spend endless time on their own profiles, not only organizing them but eventually hanging out there to reminisce about the past.