Keeping pace

[vvvexation]

Sometimes, it seems, the times change so fast that language has a tough time keeping up.

For example, I see that marketers are starting to use the phrase "This is not your grandfather's X" for values of X that did not exist in any form whatsoever as little as fifteen years ago.

I imagine it's only a matter of time before "your grandfather's X" refers to anything six months or more out of date.

*sigh*

Comments

[vvvexation.livejournal.com]

Mm. That makes a little more sense, but it's still kind of silly to refer to things like "your grandfather's ebook reader" as if I've got an image in my head of the kind of ebook reader my grandfather would use, when he certainly wouldn't use one at all.